Pay Your Own Way Marketing

April 20th, 2023|2's Company - Magnus Insights|

Marketing is a big topic. It covers many things including advertising, sales, strategy, research and more. It was one of my 3 undergraduate majors and though some things have changed, for example, the transition from traditional advertising to social media advertising, the basics have long been the same. Getting yourself or your company known for what you do, how you do it, and why your company should be hired or your product should be bought are the goals. In our world of selling a service, this entails demonstrating knowledge and expertise. One of the ways we have done this over

Pick Your Battles: The “Should We Concede Liability?” Checklist

April 20th, 2023|Your Trial Message|

By Dr. Ken Broda-Bahm: For some attorneys on the defense side of civil litigation, there can be something I call the “adversarial impulse,” which is the belief and behavior that, “If it can be denied, then deny it.” The most seasoned trial lawyers, however, know that it doesn’t always pay to fight every battle. Not only are some battles unlikely to be won, but fighting them can actually make your situation worse One area where practical strategy can often run up against this adversarial impulse is the decision on whether to concede liability. Sometimes that decision is patently obvious, and sometimes

Bring Your Client to Voir Dire

April 17th, 2023|Your Trial Message|

By Dr. Ken Broda-Bahm: There are many phases to a trial. Some of those phases are just for lawyers, but some of them really should include the clients as well. The voir dire process, where the ultimate jury is selected, is one of those latter phases. The clients for all parties should be there. But I’ve noticed a disturbing trend in my own cases — in the last three picks, in three different states, the Plaintiffs themselves attended none of the jury selections. In those cases, I was working for the Defense, and we had a client representative present and

Take Note: “I’m Sorry” Doesn’t Necessarily Mean “I’m Liable” 

April 10th, 2023|Your Trial Message|

By Dr. Ken Broda Bahm: There is a common perception that when you apologize, it means you’ve done something wrong. The Latin “mea culpa,” after all, means “through my fault.” In a litigation context, that perception on the part of lawyers and insurance companies can lead to the belief that you should avoid apologizing if you don’t want to accept liability. But we know from the research that an “I’m sorry” can do a lot of good: Psychologically, it can be satisfying for a victim, and persuasively, it can help boost the credibility of a source. And for some cases,

Constant Reinvention

April 6th, 2023|2's Company - Magnus Insights|

Much of what we do as trial consultants remains constant over time. Social science research is well established in terms of methodologies such that the changes are in the margins. Technological changes are not a major factor in our world, yet, we constantly look at processes and technologies to improve our work. Among those have been things like moving from analog (VHS tapes) to digital (DVDs and now .mp4 video files shared by computer). We’ve been at this long enough to remember lugging giant laptops (when they became available) to research projects. Laptops, then iPads, have largely replaced the

The Lesson of Trump’s (First) Indictment: Look at Both the Legality and the Importance of the Claim

April 6th, 2023|Your Trial Message|

By Dr. Ken Broda-Bahm: The news cycle has been drowning in it. For the first time in history, a former U.S. President faces criminal charges. Donald Trump was arraigned this past Tuesday on April 4th, after being indicted on 34 charges involving the falsification of business records in furtherance of another crime, all surrounding payments of hush money to several individuals in the weeks preceding the 2016 election with the goal of concealing alleged extramarital affairs by the candidate. Public opinion on the charges is predictably quite split, with one group seeing it as a long-delayed comeuppance and another group seeing it