Pay Your Own Way Marketing
Marketing is a big topic. It covers many things including advertising, sales, strategy, research and more. It was one of my 3 undergraduate majors and though some things have changed, for example, the transition from traditional advertising to social media advertising, the basics have long been the same. Getting yourself or your company known for what you do, how you do it, and why your company should be hired or your product should be bought are the goals. In our world of selling a service, this entails demonstrating knowledge and expertise. One of the ways we have done this over
Constant Reinvention
Much of what we do as trial consultants remains constant over time. Social science research is well established in terms of methodologies such that the changes are in the margins. Technological changes are not a major factor in our world, yet, we constantly look at processes and technologies to improve our work. Among those have been things like moving from analog (VHS tapes) to digital (DVDs and now .mp4 video files shared by computer). We’ve been at this long enough to remember lugging giant laptops (when they became available) to research projects. Laptops, then iPads, have largely replaced the