Don’t Rely on Luck in Picking Your Jury
By Dr. Ken Broda-Bahm: As the historic first (but not last) criminal trial of a former U.S. President was kicking off last week, Mr. Trump commented, “Jury selection is largely luck,” before moving on to
7 Jury Selection Issues in Trump NYC '24 Trial: What's Going Wrong?
The Trump trial in New York has been discussed for months. With the jury selection process well underway, several things have gone wrong that could potentially impact the trial's outcome. In this blog post, I'll
How are jurors affected by the image size of presented videos? | Online Jury Research Update
Courtroom videos are presented in a variety of ways to jurors, being shown on such devices as small screens in the jury box, big screen television monitors, and large format projection screens. How does the
Is Your Jury Consultant Doing These 12 Things Helping You Prepare for a Mock Trial?
Preparing for a mock trial can be daunting, especially if you're unsure how to proceed. That's where a jury consultant comes in. A good jury consultant can help you prepare for a mock trial in
As the Reptile Evolves, Update Your Understanding of ‘Duty’
By Dr. Ken Broda-Bahm: The Reptile approach to courtroom persuasion aims to sell plaintiffs’ cases by invoking absolute duties for protection wrapped around a fear appeal that resonates with the jurors. Even with the Reptile’s
Recognizing Strengths in the Other Side’s Case Might Make You More Persuasive
Most litigators cringe at the idea of recognizing strengths in the other side’s case (or weaknesses in their own). It doesn’t seem right. Instead, it seems like a recipe for disaster, an acknowledgement that the