Source of article ComCon - Communication Consulting.

Jurors often award greater damages against corporate defendants than individuals for the same behavior. Is it because a corporate defendant has deeper pockets (i.e., more financial resources) than individuals? Hans and Ermann (1989) asked two groups of mock jurors to decide the same civil lawsuit, with the only difference between the cases given to the jurors being that one group of jurors heard the defendant was a corporation (The Jones Corporation), while the other group of jurors heard the defendant was an individual (Mr. Jones)…