Address Fearful Conservatives and Angry Liberals

February 14th, 2019|Persuasive Litigator (Persuasion Strategies)|

By Dr. Ken Broda-Bahm: Social scientists who study political orientation are realizing that it is something more than discrete attitudes about issues or candidates. Research shows that one’s identification as “liberal” or “conservative” also has to do with brain wiring. For example, some studies have found that conservatives tend to be more motivated by fear and are primed to respond to threats to established order, while liberals are more motivated by anger and want to right wrongs. New research extends our understanding of that orientation by tying it to different styles of information processing. Researchers from University of Texas at Austin


February 14th, 2019|2's Company - Magnus Insights|

One uses a lever to gain leverage in order to be able to move something easier than moving it without the lever. I don’t know a great deal about physics, but I get this. And, it is important to look for leverage in life, in business, and in our world, the world of litigation. There are multiple forms of leverage that come into play at various points in litigation. But, the one that prompts me to write this post is mock jury research results. I recently had lunch with a prospective client who was intrigued at how a colleague of

10 Ways to Maximize Persuasive Courtroom Storytelling (Part 2)

February 11th, 2019|The Litigation Consulting Report (A2L Consulting)|

This article is the second in a series of four articles about courtroom storytelling (here is a link to part 1). My goal in this series is to reveal some of the tricks of the persuasive storytelling trade in one place for the busy trial lawyer. I hope that these recommendations can serve as a pretrial checklist for anyone who wants to draft an opening statement. A2L’s litigation consultants have published dozens of articles about storytelling, and we’ve released books and webinars on the subject. These ten tips represent the essence of what we have learned and of what we have taught.

Understand Anti-Corporate Bias: The Extent of the Bias and the Effect of Familiarity

February 11th, 2019|Persuasive Litigator (Persuasion Strategies)|

By Dr. Ken Broda-Bahm: It is well known that some people have it in for corporations, especially when these large companies find themselves on the defense side in a courtroom. Our own research has shown that a negative attitude is very common, with close to eight in ten individuals believing that large corporations tend to be dishonest and should bear a greater share of responsibility than individuals. We have been researching these attitudes for close to two decades at this point, but a new academic study (Hunter 2018) shines a light on two additional questions: How much of an effect does

Get Behind the Mask: Bias Against Female Leaders Is Greater When It’s Anonymous

February 7th, 2019|Persuasive Litigator (Persuasion Strategies)|

By Dr. Ken Broda-Bahm: When Donald Trump finally gave his State of the Union Address on Tuesday, he spoke to a record number of elected women in Congress. And currently, no fewer than five high-profile female candidates have already declared to run against him in 2020. Perhaps the time for female leadership might be here, with female candidates not just “electable,” but in some ways preferred, at least by the liberal side of the spectrum in a #MeToo era and in the wake of the Trump election and Brett Kavanaugh nomination. Some have asked, especially after Hillary Clinton’s narrow Electoral

The Top 80 Articles From The Past 8 Years

February 6th, 2019|The Litigation Consulting Report (A2L Consulting)|

Please join me in wishing all the authors of A2L's Litigation Consulting Report blog a Happy 8 Year Blogging Anniversary! To celebrate, I'm sharing the top 80 articles out of more than 600 litigation & persuasion focused articles written in the past eight years. Whether you want to become an even better trial lawyer, learn the latest jury consulting techniques, or anticipate your opponent's litigation graphics trickery, you will find valuable information here that you won't find anywhere else. After more than one million visits to our award-winning blog, these are the top read articles. All have been visited thousands of times, and the most read articles (at the bottom of the list) have been