Recognizing Strengths in the Other Side’s Case Might Make You More Persuasive
Most litigators cringe at the idea of recognizing strengths in the other side’s case (or weaknesses in their own). It doesn’t seem right. Instead, it seems like a recipe for disaster, an acknowledgement that the
Know the Right N: How Participant Numbers Influence the Value of Your Mock Trial
By Dr. Ken Broda-Bahm: Your typical mock trial might involve three juries, with a total of 30 or so mock jurors. The typical public opinion poll run by an organization like Gallup, however, can involve
(Safely) Combat Safety Absolutism
By Dr. Ken Broda-Bahm: Recently, civil defendants have been interested in a new label: “Safetyism.” The idea focuses on a pervasive and increasing attitude in the jury-eligible population that demands unrealistic standards when it comes
Does attorney attractiveness influence judicial decision-making? | Online Jury Research Update
Physical attractiveness is one of the most common cues used when people make decisions about everything from employment (hiring, promotions, compensation) to education (grades, attention from teachers) to medicine (attention from doctors, healthiness, trustworthiness) to
USA v. Apple 2024: Why Apple Would be Wise to Settle This One
During his lifetime, I often reached out to Steve Jobs, the ex-CEO and co-founder of Apple, seeking business insights. While he never replied, I always sensed a shared perspective. I am confident that his guidance
Defense Opening: Repair Credibility First
By Dr. Ken Broda-Bahm: In an era of increased juror skepticism and perceived “Nuclear Verdicts,” there has been a call for new thinking on defense side. The need is for fresh approaches to cut against