Biggest Marketing Changes in 30 Years
Recently, Melissa and I have been talking with a long time client about an issue we have, and he has, identified as being a challenge for us, and him, as a trial lawyer/mentor. That is, the “new generation” of litigators/trial lawyers lack experience with trial consultants. In a recent, eye-opening, conversation that included his young associate, the associate asked“what is a trial consultant?”. In some ways, this question takes me back to my early days in the trial/jury consulting business, and my attempts to craft an “elevator” speech to explain what we do. At that time, trial consulting was new