The Impact of Visuals on Bench Trials: How Trial Graphics Influence the Outcome

November 29th, 2023|

In this blog post, we will explore the significant impact visuals have on a judge's decision and how litigation graphics can influence the outcome of a case. Discover the power of visual storytelling and its role in shaping perceptions and influencing decision-making processes. Understanding the Power of Trial Graphics in the Courtroom Trial graphics play a crucial role in presenting information in a visually compelling and easily understandable way in the courtroom. They have the power to simplify complex concepts, highlight key evidence, and engage the judge's attention. By using visual aids such as charts, diagrams, and timelines, attorneys can

Respect Your Jury’s ‘Informational Phase’ (They’re Learners, Not Just Persuasive Targets)

November 28th, 2023|

By Dr. Ken Broda-Bahm: There’s a stereotype of what happens in jury deliberations. It involves jurors squaring off against each other, a hail of fierce argument and counter-argument, with the jurors turning themselves into proxy attorneys for their side as other wavering members are converted or confirmed: Think “Twelve Angry Men” with greater demographic diversity. … Respect Your Jury’s ‘Informational Phase’ (They’re Learners, Not Just Persuasive Targets) Read More »

Don’t “Read” Your Jury

November 21st, 2023|

By Dr. Ken Broda-Bahm: A recent issue of American Lawyer included the provocatively titled article, “Why Jury Consultants May Not Be Worth It and Other Tips from Judges.” Reporting on discussions from the Ninth Circuit Judicial Conference, the article included a comment from Judge Marsha J. Pechman of the U.S. Western District of Washington that jury … Don’t “Read” Your Jury Read More »

10 Ways Trial Technicians Take the Worry out of Trial

November 20th, 2023|

When it comes to trial, preparation is key. One of the most important parts of that preparation is having a reliable and skilled trial technician on your team. They are in very high demand at Persuadius. Trial technicians are an invaluable asset in the courtroom, helping to ensure that everything runs smoothly and that you have everything you need to present your case effectively. Here are 10 ways trial technicians take the worry out of trial: 1. Technical Expertise: Trial technicians are highly skilled in using the latest technology to present evidence (increasingly OnCue vs. Trial Director) and exhibits

Call Out Minimized Burdens

November 13th, 2023|

By Dr. Ken Broda-Bahm: At a recent jury selection, opposing counsel — the plaintiff in that case — stepped up to the box of prospective jurors holding two unopened reams of paper. I knew what was coming: If the weight of evidence is completely equal, like these two reams of paper, then we haven’t met … Call Out Minimized Burdens Read More »

Maximizing Impact: Tips for Creating Engaging Markman Hearing Trial Graphics

November 13th, 2023|

Discover effective strategies for creating compelling trial graphics that leave a lasting impact during Markman Hearings. Understanding the Importance of Trial Graphics in Markman Hearings Trial graphics play a crucial role in Markman Hearings, where the interpretation of patent claims takes place. These graphics help simplify complex ideas and concepts, making it easier for judges and juries to understand the arguments presented. By visually representing technical information, trial graphics enhance comprehension and retention of key information. In a Markman Hearing, the judge determines the meaning and scope of patent claims, which can heavily impact the outcome of a case. Presenting

How are settlements perceived? | Online Jury Research Update

November 8th, 2023|

At times, settlement agreements are entered into evidence in jury trials or decision-makers become aware of prior settlement agreements. Are settling defendants perceived as responsible for alleged conduct or is settlement perceived more neutrally as a convenient (less costly, less time-consuming) resolution? Do settlements send different signals than those conveyed by allegations, complaints, verdicts or other case resolutions? Bregant and colleagues (2021) conducted two studies exploring how the lay public views settlement in terms of both the parties' reasons for settling and the defendant's inferred responsibility for the alleged conduct....

Wake Them Up: 9 Ways to Make Testimony More Engaging for Jurors

November 7th, 2023|

By Dr. Ken Broda-Bahm: During a recent mock trial, there was one juror seated in the front, gamely struggling to keep her attention on the case. Before too long, however, we saw drooping eyelids, followed by some pretty loud snoring. Admittedly, counsel was needing to get through some technical information on a complex case, but … Wake Them Up: 9 Ways to Make Testimony More Engaging for Jurors Read More »

Voir Dire: Before You Ask”Can You Be Fair?” Know What You Want the Answer to Be

October 31st, 2023|

By Dr. Ken Broda-Bahm: The court’s purpose in voir dire is to use the time to identify and eliminate those jurors who would have the hardest time giving the case a fair hearing. But layered onto that purpose is the advocate’s goal of working toward a jury that is most likely to be favorable to … Voir Dire: Before You Ask”Can You Be Fair?” Know What You Want the Answer to Be Read More »

Optimizing Mock Trial Graphics for Enhanced Results

October 25th, 2023|

Discover how optimizing mock trial graphics can lead to enhanced results in your trial. Explore the importance of testing trial graphics and learn how to create captivating visuals that make a lasting impact on the mock jury so you know how to speak visually to the trial jury. Understanding the Power of Visuals in Mock Trials Visuals play a crucial role in mock trials, as they have the power to convey complex information in a way that is easily understandable and memorable. By incorporating visuals into your trial, you can effectively communicate your arguments and evidence to the jury. A