Address Fearful Conservatives and Angry Liberals

By Dr. Ken Broda-Bahm: Social scientists who study political orientation are realizing that it is something more than discrete attitudes about issues or candidates. Research shows that one’s identification as “liberal” or “conservative” also has to


One uses a lever to gain leverage in order to be able to move something easier than moving it without the lever. I don’t know a great deal about physics, but I get this. And,

10 Ways to Maximize Persuasive Courtroom Storytelling (Part 2)

This article is the second in a series of four articles about courtroom storytelling (here is a link to part 1). My goal in this series is to reveal some of the tricks of the

Understand Anti-Corporate Bias: The Extent of the Bias and the Effect of Familiarity

By Dr. Ken Broda-Bahm: It is well known that some people have it in for corporations, especially when these large companies find themselves on the defense side in a courtroom. Our own research has shown

Get Behind the Mask: Bias Against Female Leaders Is Greater When It’s Anonymous

By Dr. Ken Broda-Bahm: When Donald Trump finally gave his State of the Union Address on Tuesday, he spoke to a record number of elected women in Congress. And currently, no fewer than five high-profile

The Top 80 Articles From The Past 8 Years

Please join me in wishing all the authors of A2L's Litigation Consulting Report blog a Happy 8 Year Blogging Anniversary! To celebrate, I'm sharing the top 80 articles out of more than 600 litigation & persuasion focused articles written

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