Project Your Voice

By Dr. Ken Broda-Bahm: It is one of the central messages of witness preparation: Be confident, because if you’re confident, you’ll be more credible. Once, I got the reply from a witness, “But I don’t feel confident,”

Trials and Photography

I was writing a report recently and recommended that a client “focus” the jurors’ attention on a certain point. Given my 40+ years of photographic experience, I decided to test myself with this post to

A Useful Directory of Federal Courtroom Technology

At A2L Consulting, we have been providing trial technicians (also known as hot-seat operators) to help our clients display materials at trial since the 1990s. The role of a trial technician is a unique one.

Feed the mock jurors

Conducting mock jury research, or other research involving human participants, involves many things unrelated to collecting data. Food and drinks are an important part of the work we do on behalf of our clients. Not

Don’t Choose Between Facts and Stories

By Dr. Ken Broda-Bahm The title asks a provocative question: “When it comes to jury trials, should you tell a story or stick to the facts?” The piece in the “Your Voice” section of the

Normalize Your Damages: Five Ways

By Dr. Ken Broda-Bahm: When civil litigation is being discussed by those outside the courtroom and outside the legal field, what stands out is often the perception, at least, of very high damages. The high-dollar

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