Source of article ComCon - Communication Consulting.

Question wording influences the answer witnesses provide. A response about the number of times a certain action or event occurred is not independent of the wording of the question used to elicit the answer. Loftus (1975) reports a study finding that people’s estimated frequency of use of headache products are dependent on (1) possible answers that are included as part of the question, and (2) the adverb used in the question…