Source of article ComCon - Communication Consulting.

Horowitz and Bordens (1990) studied the effects of bifurcated versus unitary trials in a mass toxic tort case that was based on the facts of Wilhoite v. Olin Corp., CV 83-5021 (N.D. Ala. 1985). In this research, over 760 jurors heard, in some form, a four-hour videotape that presented issues of causation, liability, compensatory damages and punitive damages. Some jurors participated in a unitary trial, hearing all the issues at one time before rendering a verdict. Other jurors participated in a bifurcated trial, rendering verdicts after causation, liability and/or compensatory damages, before proceeding to punitive damages…