Source of article The Jury Room - Keene Trial Consulting.
That’s a pretty amazing claim, don’t you think? It’s also a very annoying looking font but you can download it free so there is that. We’ve written here about font choices a number of times and it appears that the more you have to focus and concentrate to read a font (that disruption is called “creating a disfluency”), the more you will remember. So. This new font is called Sans Forgetica. No. We didn’t make that up.
The font was designed in Australia at RMIT University. The font creators are graphic design students, psychologists, and researchers and (presumably) they brought knowledge of research findings in their individual areas to work on producing this font. It is odd looking and not particularly visually appealing.
The letters slant to the left.
Each letter has a gap.
Yet, when compared to Arial (an easy to read and very familiar font), those who read Sans Forgetica were able to remember 57% of the text compared to Arial readers who recalled only 50%.
The font is based on the research we referred to earlier and relies on creating a sort of “brain stutter” or disfluency in processing. The “pause” caused by the disfluency-inducing-font appears to result in higher recall for what was being written. The researchers say it as though the disfluency results in your brain saying “Okay, pay attention!” to itself and thus the reader recalls more information. You can download the font (free) here.
From a litigation advocacy perspective, we certainly want our jurors to remember what we said. Yet, the idea of using this particular font in your visual evidence is not appealing. It’s an interesting idea for research. Somehow, we don’t think it is quite ready for the courtroom. You may also be interested in reading the Michael Butterick article in the Jury Expert on his book, Typography for Lawyers. It’s an interesting read and his entire focus is on easy-on-the-eyes fonts. Sans Forgetica would not likely qualify.