Source of article ComCon - Communication Consulting.

Attorneys frequently try to ingratiate themselves to jurors, judges, and courtroom personnel to increase their personal likeability and improve trial outcomes for their clients. Tactics used to bond with jurors range from exaggerating confidence in the venire, offering extreme courtesy towards jurors, joking with the panel, feigning concern about the health and welfare of jurors, and making mutual acquaintances known. Attorneys face a dilemma in their ingratiation efforts. If ingratiation is too subtle, then it will go unnoticed and no liking will be generated for them or their clients; on the other hand, if ingratiation is laid on too thick, the ingratiation can backfire with jurors questioning and suspecting, rather than liking, attorneys. Brodsky (2006) tested how much ingratiation is too much during the voir dire process for three different panels of jurors…