Source of article ComCon - Communication Consulting.

Jurors anchor damage awards on amounts requested by plaintiff attorneys. Most often, the more a plaintiff attorney requests, the more jurors award, even if jurors are offended by the size of the plaintiff attorney’s request. Chapman and Bornstein (1996) had different groups of jurors hear a request for damages for either $100, $20,000, $5 million or $1 billion for the very same case and injuries…