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Four Fundamental Misconceptions About Mock Trials

October 27th, 2016|

By Thomas M. O’Toole, Ph.D. Mock trials are a popular tool for attorneys who want to learn how jurors will react to their cases. Mock trials have become so commonplace that some argue it is malpractice not to conduct one in a high-exposure matter. With the increased use of mock trials, there has been a corresponding increase in the number of misconceptions about the design and value of this type of jury research. Let’s take a look at four common misconceptions about mock trials. 1. The final outcome matters. I recently had a large corporate client tell me they wanted

5 Common Ways Attorneys Waste Precious Voir Dire Time

August 16th, 2016|

Common ways attorneys waste time in voir dire. By Thomas M. O’Toole, Ph.D. Recently, I picked a jury in the Pacific Northwest where the judge provided the attorneys for each side limited time for attorney-conducted voir dire (20 minutes each). While the time allocations for voir dire vary from case to case and from judge to judge, most jury selections involve some sort of time limitations along these lines. In other words, in many case, attorneys probably need more time than they actually receive in order to conduct the kind of jury selection that they would prefer. This has important

Testimony and the Right Place for Righteous Indignation

July 14th, 2016|

By Jill D. Schmid, Ph.D. The other day I was watching FBI Director Comey’s testimony to Congress regarding the FBI’s Clinton email investigation and findings. It began as a test of my mental fortitude, but I found that I enjoyed watching how Comey handled the questions and delivered his responses. In particular, I admired the way he kept his composure while still being strong and, when necessary, a bit indignant. Comey wasn’t angry or rude. Instead, when needed, he used righteous indignation. A good example of this came when Comey was being “asked questions” by Florida Representative John Mica. Towards

The Sniper Defense Episode 12 – Crafting Effective Opening Statements

June 15th, 2016|

In this episode of The Sniper Defense, Thomas M. O’Toole, Ph.D. discusses practical tips for crafting effective opening statements.

5 Reasons a Good Cross is Better than a Great Direct

June 1st, 2016|

By Thomas M. O’Toole, Ph.D. Many attorneys and academics love to debate when cases are won or lost. Some argue that cases are won or lost in jury selection. Others point to opening statements. Research has yet to offer a definitive answer, mainly because the answer is that it is a little bit of everything. However, cross-examination rarely gets mention in the debate. Cross-examination has long been the land of lost opportunities for attorneys, particularly defense attorneys. There is so much that can be accomplished in cross-examination, yet it rarely receives the necessary pre-planning that it requires. Sure, attorneys outline

The Sniper Defense Episode 11 – Strategies for Influencing Jurors’ Notes

May 21st, 2016|

In this episode of The Sniper Defense, Podcast Playbook for Defense Attorneys, Thomas M. O’Toole, Ph.D. discusses strategies for defense attorneys to exert greater influence over the content and structure of jurors’ notes.

The Sniper Defense Episode 10 – 10 Common Mistakes that Lead to Losses

May 11th, 2016|

In this episode of The Sniper Defense, Tom discusses the 10 common mistakes made by defense attorneys that cause them to lose at trial.

5 Simple & Essential Exercises for Defense Theme & Story Development

April 24th, 2016|

By Thomas M. O’Toole, Ph.D. “Themes” and “story” have been the buzzwords of the jury consulting industry for nearly forty years. Judging from the vast majority of calls that I receive, these two items are what most defense attorneys believe are the missing pieces in their efforts to convince the jury to find for the defense. It can be challenging to develop a theme or a story. It sounds so simple, yet it can be unclear about how you go about developing them. Fortunately, there are experts like me who can assist defense attorneys with this process. However, for a

The Sniper Defense Episode 9 – Cross Examination Strategy

April 23rd, 2016|

In this episode of The Sniper Defense, Tom discusses practical strategies for defense attorneys to consider as they try to make the most of their cross examination opportunities during the plaintiff’s case-in-chief.

The Sniper Defense Episode 8 – Reptile and Its Implications for Defense Strategy

April 4th, 2016|

In episode 8 of The Sniper Defense, podcast playbook for defense attorney, jury expert Thomas M. O’Toole, Ph.D. discusses the popular plaintiff strategy Reptile and its implications for defense strategy throughout discovery and trial.