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Use Fonts to Power-Pack Litigation Graphics With Meaning

August 17th, 2017|

The other day, I noticed a New York Times obituary for Alan Peckolick, a graphic designer and illustrator known for his distinctive corporate logos and typeface designs. Peckolick championed “expressive typography.” He wrote a textbook called “Teaching Type to Talk.” He created General Motors’ “GM” logo, and letterforms for Mercedes-Benz, Pfizer and Revlon. In a 2015 interview, Peckolick explained that he conceived of “letterform as a piece of design. Cat is not ‘cat’ — it’s c-a-t. That’s what led to the beginning of the expressive topography.” Peckolick belonged to a pioneering generation of designers who reinvented typeface as a form

Why the Internet Has Permanently Changed the Techniques of Persuasion at Trial

August 15th, 2017|

It is unquestioned that technology has had a profound impact on our environment in the last couple of decades. Our brains are constantly adapting at a physical level to our environment, and research has suggested that technology has changed the way we perceive, remember, and process information. Not much has yet been said, however, about how technology has changed the ways in which jurors process information and the appropriate new styles that trial lawyers ought to use in presenting information to a jury. The growth of the internet, 24-hour television, and mobile phones means that we now receive five times

3 Types of Litigation Graphics Consultants

August 10th, 2017|

As you might expect, I think about the litigation graphics industry a good deal. It’s a fairly new industry, and it is undergoing constant change. The way I think about it, the industry is actually fairly small. There are perhaps three other serious national players that I would be mildly comfortable recommending when A2L is conflicted out of a case. Still, though, these firms are quite different from A2L, so a trial lawyer should expect an entirely different experience as a customer than with A2L. Most of our competition now uses the term “litigation consultant” that we first started using

9 Things That Define the Best Litigation Graphics

July 25th, 2017|

A trial team might reasonably start a meeting with their litigation graphics consultants by saying, “We’re looking to you to help us design the best litigation graphics possible for this case.” It's a reasonable sounding goal to be sure. But what does it mean really? I think this means a lot of things. Ultimately, it must mean those trial presentation graphics will help win the case. Nothing else matters more. So, when you are talking to your trial graphics consultants, consider what you really intend to communicate about your goals. Here are nine things that I think define the best litigation

Please Pretty Up These Litigation Graphics

July 20th, 2017|

Since litigation graphics are so crucial to winning a case, it’s a necessity to put your litigation graphic artist in a position where he or she is most likely to succeed. How should a litigation graphic artist begin his or her work? Here are some possibilities.  The artist can listen to the attorneys and experts describe what kind of demonstrative exhibits they want; The artist can take direction from an intermediary like a litigation consultant or jury consultant; The artist can work from the pleadings; The artist can improve upon a deck that's already been produced in draft form; The

How to Use the Principles of Advice-Giving to Convince a Jury

July 14th, 2017|

Many of us find ourselves, from time to time, in the position of having to give advice to friends and acquaintances. In those circumstances, it’s simply human nature that the person who is seeking the advice is frequently more than a bit resistant to following it. So the person giving advice needs to figure out ways to overcome that resistance and to persuade the friend. I believe that the same principles that help us persuade our fellow human beings to follow our advice are also very helpful for trial lawyers who want to convince a jury of the rightness of

The Team With the Most Demonstratives Doesn’t Necessarily Win

July 11th, 2017|

I noticed a recent article describing how judges react to PowerPoint and to the sometimes excessive number of demonstrative exhibits presented to them. It resonated with me. The article describes a panel discussion among judges from the Patent Trial and Appeal Board. Lead Administrative Patent Judge Thomas Giannetti noted, "I think people are using too many demonstratives and too many PowerPoints. If you’re going to use them, don’t give us 100. Give us 10.” Lead Administrative Patent Judge Brian Murphy said at the same conference that “less is more,” because attorneys can be sure that the judges know the record before them

3 Lessons That Trial Lawyers Can Learn From a Pulitzer Prize-Winning Author

June 26th, 2017|

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting Lately, I’ve been reading journalist Thomas Friedman’s current book, Thank You for Being Late: An Optimist’s Guide to Thriving in an Age of Accelerations, and I’ve been reflecting on some of the book’s messages. The book focuses on the new, fast-moving world that technology has created for all of us and how we should adapt to living in it. It’s not explicitly about lawyers or trial preparation. But I think there are three lessons that lawyers and trial consultants can learn from Friedman’s book. It’s important to set aside time to think and

7 Key Takeaways from the Genetics in Civil Law Conference

June 22nd, 2017|

by Ken LopezFounder/CEOA2L Consulting We recently had the opportunity to co-host a conference focused on the use of genetics in the courtroom. The conference was entitled Genetics in Civil Law: Litigation, Regulation, Business Opportunities, and Risks. A2L was joined in hosting by three science-focused expert firms that are pioneers in the law and genetics field. For me, the real pleasure of participating in the conference was how much I learned. That's kind of unusual for a conference, right? There are just a handful of valuable takeaways at most conferences I attend. Here, there were dozens of them, simply because of the nature

11 Ways to Start Right With Your Litigation Graphics Team

May 31st, 2017|

by Ken LopezFounder/CEOA2L Consulting Trial teams routinely spend tens of thousands, even hundreds of thousands of dollars, developing litigation graphics for a big case. They do this because litigation graphics are among the top five things that can affect the outcome of a trial. Over three decades and after thousands of conversations with trial teams about litigation graphics, I've watched some cases start off on the right foot and some on the wrong foot. That turns out to be critical. Frequently, the way an engagement starts between a litigation graphics team and a trial team will define the success of