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What a Great “Hot Seat Operator” Can Add to a Trial Team

May 18th, 2017|

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting In these pages, we have discussed from time to time the role of the “hot seat operator” or “trial tech,” the person who is tasked at trial with ensuring that the visual presentations go off without a hitch, enabling the trial team to tell its story smoothly and effectively. The job requires almost supernatural calm under intense pressure, an understanding of the essence of a trial, superb computer skills, and the ability to improvise when needed. It’s one of those jobs that, if it is done perfectly, the tech’s presence is never noticed.

The Top 10 Free Litigation Best-Practice Resources of 2017

May 11th, 2017|

by Ken LopezFounder/CEOA2L Consulting Every month, 1,000-2,000 free e-books and webinars are downloaded and viewed on A2L Consulting's web site. These free resources are likely the single best place on the Internet to learn how the best trial lawyers prepare for and win at trial. It's an exchange of litigation's best practices like no other. Judging by the topics searched for and read during the 100,000+ visits to A2L's website and industry-leading litigation blog so far in 2017, the legal industry is especially eager to learn more about voir dire, storytelling for persuasion (including visual persuasion), and jury consulting generally. Below

5 Things You Lose When You Don’t Have a Litigation Graphic Artist on Site

May 9th, 2017|

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting War rooms at trial are very intense, high-pressure places. Obviously, the lawyers in the trial team are going to make the war room their “office” for the duration of the trial, as will other team members such as paralegals and consultants. Here are five reasons why a trial team should always consider having a graphic artist on site, right beside the attorneys. If an artist is not there, side by side with the lawyers, the team will lose a certain amount of flexibility and responsiveness. If a lawyer wants a visual to be

Law360 Interviews A2L Consulting’s Founder/CEO Ken Lopez

May 4th, 2017|

Law360 is a top legal industry publisher owned by Lexis-Nexis. Its daily newsletters are a must-read for trial lawyers involved in big-ticket litigation. This interview, Trial Consultants Q&A: A2L Consulting's Ken Lopez, was originally published on April 28, 2017, and is reprinted here with permission. Links to A2L articles and resources have been added by A2L in this reprint. Q: What aspect of trial consulting do you and your firm specialize in? What is unique about your firm, compared to other trial consulting firms? A: Founded in 1995, our firm is a leading national litigation consulting firm that helps trial lawyers

Your Coach Is Not Better Than You – in the Courtroom or Elsewhere

April 27th, 2017|

by Ken LopezFounder/CEOA2L Consulting Our clients at A2L tend to be the best of the best trial lawyers. It's a privilege to work with the people that we work with. We learn from them, and they learn from us. It's that last point, though, that can be a sticking point for trial lawyers who are not used to working with litigation consultants. They wonder . . . Why would I need a litigation consultant or coach if I'm already recognized as one of the best at what I do? I know I'm one of the best, and I know this litigation

Why the “Build” Approach Is Often Preferable to the “Static” Approach to Data

April 25th, 2017|

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting For the purpose of telling a story or presenting data, experts have, over the years, suggested two different approaches. I will call them the “static” approach and the “build” approach. The static approach, in the hands of outstanding practitioners of data presentation, can have memorable results. Essentially, it conveys a great many types of information simultaneously, using graphic elements to show the relationship among the different varieties of data. Long before the advent of computers, French civil engineer Charles Joseph Minard, a pioneer in the presentation of data, created brilliant drawings depicting Napoleon’s

17 Reasons Why Litigation Consultants Are Better at Graphics Than Law Firms

April 21st, 2017|

by Ken LopezFounder/CEOA2L Consulting There are a handful of large law firms that have in-house graphics departments and use them as profit centers with their corporate clients. When a big case is on its way to trial, the large firm develops its own litigation graphics, and the law firm bills the client for in-house graphics in the same way (albeit at a lower rate) that lawyers are billed out. By and large, I think the law firms win and the clients lose in these scenarios. You would think that having an in-house litigation graphics department might make some sense. After

8 Strategies When Winning Means Losing the Least Money

April 13th, 2017|

by Ken LopezFounder/CEOA2L Consulting The best defense lawyers come to A2L with their toughest cases. This means that some of the cases that arrive on our doorstep are essentially unwinnable. Although the trial team won't often directly say so, they will say, “The client considers a plaintiff's verdict for anything between zero dollars and XYZ dollars a win." In these cases, typically, there is no good settlement position. Our company is highly focused on winning cases. We just love doing it, and it is central to our culture. So it can be a tough adjustment for our team and our

Visual Storytelling at Trial: The Judges’ Perspective

April 10th, 2017|

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting I recently had the opportunity to make a presentation at a federal judges’ conference in New Jersey that brought together judges and lawyers from that state. About 300 lawyers attended, as did about two dozen federal judges. The subject of my presentation was storytelling and its role in trials. After my presentation was over, I informally polled the judges in the room on their views concerning the importance of visuals at trial and the role of storytelling. Every single one of the judges, with the possible exception of one bankruptcy judge, indicated that

At Trial, Prepare for the Best But Expect the Worst

April 3rd, 2017|

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting We spend a lot of time in this blog describing the best practices to use in persuading a jury or judge, explaining why they work, and encouraging lawyers to use them. But what if your best-laid plans go astray? Even the most exhaustive set of trial preparations can go unexpectedly wrong. Hardware can fail, judges can issue unpredictable rulings, courtroom technology can prove incompatible. Our advice is to always double check everything and always have a backup plan. Do you have a PowerPoint that you need to use at trial? Make sure that the