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2’s Company – Magnus Insights – The Red Well

2’s Company – Magnus Insights

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Won some should have lost; lost some should have won

April 20th, 2017|

In writing about the window of opportunity for trial consulting, I reflected on who are our “best” clients, and why.  Our best clients are the attorneys who “get it” – who understand what we do, what goes into it, and what they will get out of it.  But, how do they know these things?  They have done it before – they took the first step and hired a trial consultant, hopefully us, for the first time.  But, why did they do that?  Many of them have reported to us that they had previously been surprised by a jury trial result.

Window of Opportunity for Trial Consulting Work

April 13th, 2017|

Recently I’ve received calls from attorneys who wanted mock jury research on their cases, but the calls have come so late that I have been reflecting on when the window of opportunity is open for mock jury research. I have mentioned this issue in other posts, but because I’m noticing this recent spate of last minute calls, I thought it deserved more discussion. The truth is, to some degree, as long as the case has not started trial, there MAY be some value to even last minute work. I say “MAY” because, when the call is a week or so

How NOT to do mock jury research!

April 6th, 2017|

I recently had a telephone call from a prospective client who wanted help with a case going to trial within 2 weeks of his call. It was a big case and he asked that we conduct mock trial research on a specific Saturday (which was 10 days after the call), in our home venue (despite the fact the actual trial was on the opposite coast of Florida), and told he me he only wanted 1 focus group panel. (Initially, he did not tell me trial was set for 2 weeks later, but that came out when we tried to work


April 4th, 2017|

We all know poseurs. Poseur is a French word derived from pose and poser and as we all know, it is used to describe someone who adopts a fake or insincere way of presenting himself/herself to others. There are all kinds of poseurs, including many politicians and celebrities, who affect their public image in ways they believe will impress others. In my work as a social psychologist, I encounter many people who are poseurs, including some of my clients and some of my colleagues. It usually doesn’t take me long to evaluate these people and reach the realization that their

Trial Consultants & Dentists

March 16th, 2017|

Okay, what do trial consultants and dentists have in common? I was prompted to think about this recently when I met a dentist who is participating in the Jim Moran Institute/Florida State University Small Business Executive Program with me. He and I were discussing how people dread going to the dentist. It is one of those universal fears. Maybe fear is the wrong word, but dread fits for most people. They fear or dread the pain, and the noise, or maybe it is the huge needles. I know it is one or more of those things for me. And, apparently,

Identity Crisis of Trial Consultants, Part 3: Jury v. Bench Trials or Arbitration

March 9th, 2017|

This is the final post in the series on the identity crisis of trial or jury consultants. In this post, I want to comment on the term “Jury Consultant.” Over the 25+ years of being in this field, in response to my self introduction, I have heard 2 other things. The first is, “…In my type of law, I am usually only involved in bench trials” (those decided only by a judge, not a jury). The other is, “My cases are all handled by arbitrations.” Guess what, judges and arbitrators are people too! They make decisions in ways similar to